# Principals

_User Guide › Market_

![Principals](https://atloriaassets.blob.core.windows.net/assets/a438221c-c1af-407c-b9e6-a56c986db846/1d1854e07a5b09574641c4f95f47db07.png#atloria-annotations=%7B%22annotations%22%3A%5B%7B%22type%22%3A%22box%22%2C%22x%22%3A83.68%2C%22y%22%3A4.86%2C%22w%22%3A5.11%2C%22h%22%3A4.55%2C%22label%22%3A%223%20%20New%22%7D%5D%7D)
*Principals*

![New](https://atloriaassets.blob.core.windows.net/assets/a438221c-c1af-407c-b9e6-a56c986db846/39bfda3e15e9b9160defdff1a224f5d0.png)

## Overview

Use the Principals page to review principal records in the Market area. Sales representatives and sales managers can use this list when they need to identify a principal by display name, full name, type, market segment, or active status.

## Before you start

Ensure that you have access to **Market > Principals**.

## Steps

1. In the navigation bar, select **Market > Principals**.

2. Review the principal records displayed in the list. Use the **Display name, Full name, Type, Market segment**, and **Active** columns to identify the required principal.

3. To begin adding a new principal record, select **New**.

> **Tip:** Use **Display name** and **Full name** together to distinguish principals with similar names.

> **Note:** Review the **Active** column when determining whether a principal record is currently active.

## Result

You have accessed the Principals list and can review principal records or begin adding a new record.

## Related pages

- [All](doc:market-all-view)
- [Sub-supplier](doc:market-sub-suppliers-view)
- [Market — Learning Path](doc:workflows-market)
- [Projects](doc:projects-guide-2)
- [Market — Overview](doc:market-overview)
- [Getting Started with Market](doc:market-getting-started)
- [Account Manager](doc:market-account-manager-view)
- [Accounts](doc:market-accounts-edit-record)