# PmeStrategy

**Kind:** Interface

**Source:** [`atloria-monorepo/apps/web/src/stores/pmeStore.ts`](https://github.com/sherkety/atloria/blob/main/atloria-monorepo/apps/web/src/stores/pmeStore.ts#L44)

## Properties

| Property | Type |
|---|---|
| `audience` | `{ primary: string; painPoints: string[]; goals: string[] }` |
| `valueProposition` | `string` |
| `tone` | `{ voice: string; adjectives: string[]; avoidTerms: string[] }` |
| `differentiators` | `string[]` |
| `confirmed` | `boolean` |